IP encompasses all aspects of protectable, intangible assets, resulting from creative innovation, specifically patents, copyrights and trade secrets. Brand management includes strategic legal and business approaches to development and protection of brands, images, personality and trademarks. Both IP and brand management in the 21st century require insight and understanding of the unforeseen challenges such rights face in the new realms of digital media and social networking.
Our Intellectual Property and Brand Management Practice Group helps clients to evaluate how legal IP and brand management strategies can enhance their specific business or commercial needs and goals. Group members work with clients to identify valuable IP and brand assets that may be taken for granted, to develop business and legal strategies to maximize the value of their innovation or brand-building and to overcome unjustified and abusive claims of legal exclusivity that prevent fair and open competition.
More specifically, the IP and Brand Management Practice Group offers experienced counsel in the following areas of law with respect to both U.S. and international IP and brand protection:
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The past two weeks have ushered in unprecedented changes in our economy and society. In an effort to provide our friends and colleagues with up-to-date information about COVID-19, our attorneys have written a range of publications. These articles and alerts examine COVID-19's impact on a number of areas, including business and healthcare office closures, employment concerns, insurance issues, telehealth, and the rights of public school students during school closures....
Joel MacMull, Vice Chair of the Firm's Intellectual Property & Brand Management Practice was quoted in an article for Yahoo Finance on "Why the backlash over Kim Kardashian trademarking 'Kimono' strengthens her legal case." Read more here....
Joel MacMull, Vice Chair of Mandelbaum Salsburg's IntellectualProperty and BrandManagement Practice Group commented yesterday on a Women's Wear Daily (WWD) article talking about the recent Supreme Court decision in the "FUCT" case that struck down restrictions on "immoral or scandalous" trademarks. Read what Joel and other industry leaders have to say here....
The Supreme Court issued its decision in Iancu v. Brunetti yesterday almost two years to the day after its landmark ruling in Matal v. Tam, the latter which our Intellectual Property team of Ronald Coleman and Joel MacMull served time as lead counsel on....
Joel MacMull, Vice Chair of the Firm's Intellectual Property & Brand Management Practice Group, participated in a panel discussion at the 140th INTA Annual Meeting, taking place in Seattle on Disparaging Marks and Mascots....
We are pleased to share our 2017 Year in Review which highlights some of the Firm's notable successes during the last year. We are thankful to our clients who have allowed us to continue doing what we love. We continue to expand our practice areas and bench to reflect our clients needs....
Peter A. Levy, Chair of the Firm's Intellectual Property Department was recently interviewed on Bloomberg Radio about Top Tips for Entrepreneurs! You can download and listen to the clip here: https://lnkd.in/eN-F_h6...
Check out what Peter A. Levy, Chair of the Firm's Intellectual Property Practice Group has to say about launching a successful business in this weekend's Patch!...
Peter A. Levy, a Member of the Firm and Chair of the Life Sciences and Intellectual Property Practices, specializes in structuring, financing, and operating “start-up companies”. He has written over 200 business plans and launched dozens of start-ups over the past 15 years. Inc. Magazine...
Tumi, Inc., the worldwide premiere brand of high-end luxury luggage, leather goods, bags and business accessories, continues to be one of Mandelbaum Salsburg’s most well-known clients. Tumi has engaged the firm as outside counsel for more than 20 years, under the direction of relationship manager...
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