IP encompasses all aspects of protectable, intangible assets, resulting from creative innovation, specifically patents, copyrights and trade secrets. Brand management includes strategic legal and business approaches to development and protection of brands, images, personality and trademarks. Both IP and brand management in the 21st century require insight and understanding of the unforeseen challenges such rights face in the new realms of digital media and social networking.

Our Intellectual Property and Brand Management Practice Group helps clients to evaluate how legal IP and brand management strategies can enhance their specific business or commercial needs and goals.  Group members work with clients to identify valuable IP and brand assets that may be taken for granted, to  develop business and legal strategies to maximize the value of their innovation or brand-building and to overcome unjustified and abusive claims of legal exclusivity that prevent fair and open competition.

More specifically, the IP and Brand Management Practice Group offers experienced counsel in the following areas of law with respect to both U.S. and international IP and brand protection:

• Patents
  • Infringement clearance
  • Applications and prosecution before the U.S. Patent and Trademark Office (USPTO)
  • Board of Patent Appeals and Interferences (BPAI) proceedings 
  • Patent Litigation - Enforcement and Defense
• Trademarks
  • Clearance, evaluation and counseling
  • Registration applications, prosecution and maintenance in the USPTO
  • Appeals and proceedings before the Trademark Trial and Appeal Board (TTAB)
  • Enforcement and litigation
  • Defense of infringement claims
  • Anticounterfeiting
  • Grey market, transshipping and fair use litigation
• Copyrights
  • Copyrightability evaluations and portfolio analysis
• Intellectual Property (IP) and brand management allow creators of ideas and brands to create lawful “barriers to entry” to the marketplace and prevent competitors from benefiting unfairly from their innovation or brand development. Alternatively, skillful negotiation of these areas of law assist disruptive innovators to break through such barriers when the law does not support them.
  • Registration and management advice
  • Enforcement and litigation
  • Internet and social media law
  • Online defamation, reputation management and gripe sites
  • Brand, domain and IP protection on the Internet
  • E-commerce counseling and representation regarding authorized and unauthorized distribution, online retailing, fair use and review / complaint websites
  • Website vetting, terms of use and regulatory compliance
• Due diligence, valuation and IP / brand management counseling for mergers and acquisitions, licensing or similar purchases of assets
• Insurance coverage issues related to IP, trademark and advertising injury claims
• Appeals of USPTO and trial court IP and brand-related determinations to federal appellate courts 

June 28, 2019Joel MacMull Quoted in Yahoo Finance Article on "Why the Backlash Over Kim Kardashian Trademarking 'Kimono' Strengthens Her Legal Case"

Joel MacMull, Vice Chair of the Firm's Intellectual Property & Brand Management Practice was quoted in an article for Yahoo Finance on "Why the backlash over Kim Kardashian trademarking 'Kimono' strengthens her legal case." Read more here....

June 26, 2019Joel MacMull Comments on Women's Wear Daily Article About Supreme Court Decision in the "FUCT" Case

Joel MacMull, Vice Chair of Mandelbaum Salsburg's IntellectualProperty and BrandManagement Practice Group commented yesterday on a Women's Wear Daily (WWD) article talking about the recent Supreme Court decision in the "FUCT" case that struck down restrictions on "immoral or scandalous" trademarks. Read what Joel and other industry leaders have to say here....

June 25,2019The Supreme Court Issues Decision in Iancu v. Brunetti

The Supreme Court issued its decision in Iancu v. Brunetti yesterday almost two years to the day after its landmark ruling in Matal v. Tam, the latter which our Intellectual Property team of Ronald Coleman and Joel MacMull served time as lead counsel on....

June 7, 2019Ronald D. Coleman co-wrote an article on the "Publisher or Platform?" Discussion for The Section 230 Illusion

Ronald D. Coleman, Chair of the Firm's Intellectual Property and Brand Management practice group, co-wrote an article on The Section 230 Illusion and the discussion of whether Twitter and Facebook are Publishers or Platforms?...

June 3, 2019Ron Coleman Authored a Chapter in "The New York Yankees in Popular Culture"

Ron Coleman, Chair of the Firm's Intellectual Property and Brand Management authored a chapter in "The New York Yankees in Popular Culture" on branding and trademarks. Read what Ron has to say about the chapter on his highly rated blog: Likelihood of Confusion....

March 29, 2019Ronald Coleman to Speak at the Fashion Law Institute's 9th Annual Symposium

Chair of Mandelbaum Salsburg's Intellectual Property and Brand Management Practice Group Ronald Coleman will be part of a panel discussion at the Fashion Law Institute's 9th Annual Symposium discussing "Real Possibilities: Recent developments in fashion law" on April 12th....

October 3, 2018Ronald Coleman Interviewed on IPCody on His Supreme Court Victory in The Slants Case

Check out this fantastic podcast interview with Intellectual Property and Brand Management Chair Ronald Coleman on his Supreme Court victory in the Slants case. Click here to listen....

September 13, 2018Ronald Coleman Lends Expert Advice to Thomson Reuters

Chair of Mandelbaum Salsburg's Intellectual Property and Brand Management Practice Group Ronald Coleman recently published an Expert Analysis piece for Thomson Reuters Westlaw entitled, "Play-Doh's trademark registration passes the smell test." Click here to read more....

August 27, 2018Ronald Coleman Was Quoted in ADWEEK on Brand Marketing

Ronald Coleman, Chair of Mandelbaum Salsburg's Intellectual Property and Brand Management Practice Group was quoted in a recent ADWEEK article on Brand Marketing and the request filed by P&G to with the US Patent and Trademark Office to register popular catch phrases such as "WTF" "LOL" "FML" and "NBD" as protected trademarks....

August 2, 2018Ronald Coleman Named To World Intellectual Property Review Leaders List for 2019

We are excited to announce that Ronald Coleman, Chair of Mandelbaum Salsburg's Intellectual Property and Brand Management Practice Group, has again been named to the World Intellectual Property Review Leaders list for 2019!...

July 18, 2018Ronald Coleman Listed Among The World's Leading Trademark Professionals for 2018

Congratulations to Ronald Coleman, Chair of Mandelbaum Salsburg's Intellectual Property and Brand Management Practice Group on being featured in the WTR 1000 list of "The World's Leading Trademark Professionals for 2018."...

June 26, 2018Members Ronald Coleman and Joel MacMull Recognized as Part of NJBIZ's Vanguard Series: Leaders in Law

Congratulations to Members Ronald Coleman (Chair, IP & Brand Management) and Joel MacMull (Vice Chair, IP & Brand Management) on being recognized as part of NJBiz's Vanguard Series: Leaders in Law. This award recognizes local attorneys who stood out for their roles in important and often landmark cases or were instrumental in giving back to their profession by providing opportunities for other lawyers to get to the next level in their careers....

May 22, 2018Joel MacMull Participates in Panel at the 140th INTA Annual Meeting in Seattle

Joel MacMull, Vice Chair of the Firm's Intellectual Property & Brand Management Practice Group, participated in a panel discussion at the 140th INTA Annual Meeting, taking place in Seattle on Disparaging Marks and Mascots....

May 9, 2018Ronald Coleman will Speak at the NYIPLA Annual Meeting

Ronald Coleman, Chair of the Firm's Intellectual Property and Brand Management Practice Group is speaking at the NYIPLA Annual Meeting on Tuesday, May 15th on "Predictability and the Standard of Review in IP Cases."...

13 Feb2017 Mandelbaum Salsburg Year in Review

We are pleased to share our 2017 Year in Review which highlights some of the Firm's notable successes during the last year. We are thankful to our clients who have allowed us to continue doing what we love. We continue to expand our practice areas and bench to reflect our clients needs....

2 JanSUPREME COURT ADVOCATES AND TOP IP LITIGATORS RONALD COLEMAN and JOEL MACMULL JOIN MANDELBAUM SALSBURG

We are pleased to announce that Supreme Court Advocates and Top IP Litigators Ronald Coleman and Joel MacMull have joined the Firm as Partners. Mr. Coleman will Chair the Firm's Intellectual Property and Brand Management Practice Group and Mr. MacMull will serve as the Group's Vice Chair....

12 OctPeter Levy Interviewed on Bloomberg Radio about Tips for Entrepreneurs

Peter A. Levy, Chair of the Firm's Intellectual Property Department was recently interviewed on Bloomberg Radio about Top Tips for Entrepreneurs! You can download and listen to the clip here: https://lnkd.in/eN-F_h6...

22 SepPeter Levy Featured in a Patch.Com Story on Ten Tips to Launching a Successful Business

Check out what Peter A. Levy, Chair of the Firm's Intellectual Property Practice Group has to say about launching a successful business in this weekend's Patch!...

16 JunMember Peter A. Levy Article Featured in June 16, 2016 Edition of Inc. Magazine

Peter A. Levy, a Member of the Firm and Chair of the Life Sciences and Intellectual Property Practices, specializes in structuring, financing, and operating “start-up companies”. He has written over 200 business plans and launched dozens of start-ups over the past 15 years. Inc. Magazine...

2 JanTraveling a Long Road with Tumi

Tumi, Inc., the worldwide premiere brand of high-end luxury luggage, leather goods, bags and business accessories, continues to be one of Mandelbaum Salsburg’s most well-known clients. Tumi has engaged the firm as outside counsel for more than 20 years, under the direction of relationship manager...

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